Why have a list if you don't use it?

What is the point of having an email list if you aren’t going to use it?

Far to many team leaders fail to utilize their email list in a way that allows them to recruit and cash in. I suggest setting up a regular newsletter that showcases all of the new educational and training content that you have assembled like blog articles, podcast episodes, etc.

You can also use your email list to recruit people to your webinars and social media pages and groups.

As always, the key to being successful with your email marketing, is that you must be providing genuine value to the recipient.

Don’t make it all about you, or you will just collect unsubscribes and abuse complaints. The more value you deliver, the more value you will get out of each send.